Product
Why most SaaS products fail before they ship
Most SaaS products die in the specification phase. They solve problems the founders imagined, not problems customers pay to make disappear.
Aymen JdilyRead
Our journal
Insights on product strategy, engineering, and design for teams that build digital products that sell.
Engineering
The code you don't write is the code that doesn't break
Every line of code is a liability. The best engineering teams do not write more code. They write the right code and delete the rest.
Zakaria FahimRead
Design
Design is not decoration. It is a silent salesman.
Pretty pages do not sell. Pages that guide the right person to the right action do. Every design decision is either helping or hurting the sale.
Abdoulaye Towil SanohRead